Popular Culture

Popular Culture simply refers to all those things that are shared or favored by a large number of people living in a society. It reflects the ideas, behaviors, artifacts, beliefs and values which are shared by most of the people.

For me, popular culture is the way most segments of our society live and the life style they follow. It can be anything from the television shows they watch, music they listen to, the way they dress, the hair style they follow, the gadgets they use, or the food habit they have. It helps to live our life in a comfortable way and move along with the society we are living in.

By understanding popular culture, not only it helps us to get along with our society but it’s even more important in the field of business environment. Business mostly deals with what are the needs and wants of the people, what type of life style and trends they are following. A business can only get success if it’s able to catch up with the current trends and for this, understanding popular culture is very important.  

For me, understanding popular culture is important because by understanding popular culture, I will be able to know what the choices of people are. At present, being a student I like to explore new things, study and focus on what should I do to get success. For this, popular culture helps me a lot. In the present context of Nepal, in the educational field, Bachelor in Business Administration can be taken as the popular culture. Lots of student are on the same field and there are many banking and financial institutions also which can offer a good job and recruitment. Summing up, it has got a good scope over here. That is why I am also studying the same faculty hoping that I can gain a lot of knowledge and experience that is required to be a successful entrepreneur which has always been my only dream.

Likewise, understanding popular culture is also important for my future career. For me, as I have already mentioned I would like to start a business on my own and get successful in it. When I complete my graduation I am thinking of opening a restaurant and sports bar. For this, I need to understand the choices of people.  I need to know what kind of food people prefer in restaurants. For instance, in Nepal momo, chowmein, pizza, hard drinks can be taken as a popular culture in food habits. Besides, I need to know whether people like watching games like football, cricket in the sports bar or not. It’s a popular culture in European countries, and if the case is same here in Nepal that can be a good choice for me to start a business.

As far as I am concerned, I would like to cite an example of iPhone as a popular culture artifact which is quite far away from the topic that I have discussed above i.e. from the restaurant business.  IPhone can be taken as a popular culture artifact because these days it’s very common among all of the countries. Even in the 3^rd world countries as Nepal also, it has gained so much of popularity that about 3 out of 10 people use iPhone in the urban city like Kathmandu.  Because of its huge popularity, Apple Inc. is updating the product from time to time in order to catch up with the demand. With lots of free applications and feature, one can carry out almost everything with the help of it. Since the introduction of IPhone, there really is not much need of other products such as computer, camera, phone, and internet. It has got almost all of those and even a price seems a bit high especially in the poor countries like ours but it is worth it. Even though I do not have an iPhone but I wish I had one.